Collection: 𝐅𝐄𝐍𝐓𝐘 𝐁𝐄𝐀𝐔𝐓𝐘

Fenty Beauty by Rihanna was created with promise of inclusion for all women. Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says.

“It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”